BassamFellows was retained as Creative Directors to launch a new Herman Miller division and oversee its substantial early growth.
Geiger’s reinvention involved sympathetically drawing on the company’s past. BassamFellows reinvigorated the brand according to Ward Bennett’s philosophy of “Minimalism Made Sensual.”
BassamFellows created a number of successful new designs for both Geiger International and Herman Miller, resulting in a growing collection of pieces that combine industrial precision with the soul of craftsmanship.
BassamFellows was retained as Creative Directors for the James Hotel following the group’s purchase of three premier properties in LA, New York, and South Beach, Miami.
Originally designed in 1956 by noted modernist architect Willis N. Mills, BassamFellows restored this storied home sited on two woody acres in an area of Connecticut synonymous with modern architectural pedigree.
In keeping with their core belief that the key to preservation is relevance, BassamFellows
undertook a comprehensive renovation of a mid-century modern villa on the shores of Lake Lugano.
An essential component of Bally’s reinvention from a storied shoemaker into a globally coveted, fully realized luxury brand involved a complete reimagining of the in-store experience.
BassamFellows was retained as Creative Directors of Bally, the iconic Swiss brand, and oversaw the company’s complete revival.
BassamFellows created a corporate headquarters for Bally, the Swiss luxury brand. The building utilized cutting-edge panelized construction to achieve super high quality and substantial cost savings.